Rallying a fanbase and a franchise to make a run at the World Series

Cubs fans had endured five straight losing seasons heading into 2015, but there was finally hope. A new manager. A new Ace. A promising young core. The fans were tired of hearing about “next year,” and it finally looked like their Cubs had a shot at making a deep playoff run.

The fully-integrated “Let’s Go” campaign was all about leaning into this unique moment in Cubs history and dialing up the excitement. After four consecutive seasons of declining attendance, and only a small increase of less than 10,000 in 2014, #LetsGo helped home ticket sales jump by more than 300,000 between 2014 and 2015. The club was so happy with the results, they kept the campaign going in 2016 when the Cubs won their first World Series in 108 years.

Agency: Schafer Condon Carter
Creative Directors: Michael Dorich & Ron Sone
Producer: Leroy Koetz
Art Direction: Roberts Mapura
Concept & Copywriting: Rick Hickey