Wrapping up the holidays with a Manhattan takeover

Citibank has thousands of retail locations around the country, but Manhattan is hands down their biggest market. We helped them wrap up 2015 with a sweet retail campaign and city-wide takeover designed to generate intrigue, drive retail traffic, and increase Mortgage and Home Equity Lines of Credit (HELOC) applications.

The result? We exceeded their HELOC signup goals by 14% and Mortgage application goals by a whopping 41%, making it one of their most successful holiday retail campaigns ever.

Project Roles:
Concept Development, Copywriting

Agency: Havas Chicago
Group Creative Director: David Cuesta
Art Director: Maxwell Billings
Copywriter: Rick Hickey