Helping Coke keep fans fresh throughout March Madness

Coca-Cola was looking for a way to stay top-of-mind on “the platform formerly known as Twitter” throughout the NCAA tournament. The tourney is one of the most exciting times of the year for college hoops fans, but close games can also be stressful. We helped Coke fans stay fresh and take a break from the madness with this series of serene, product-centric vignettes that were tweeted out during crucial timeouts of the tournament’s biggest games.

The result? Hundreds of likes, retweets, and replies from refreshed Coke fans across the country.

Agency: Havas Chicago
Creative Directors: Chelsea Berger & Jason LaFlore
Concept & Copywriting: Rick Hickey