Rebranding a power tool icon

Shrinkfast was known for designing some of the safest and most powerful direct heat tools on the planet. They were the perfect solution for industrial-scale shrink wrapping and weatherproofing, but their tools had the potential for so many other applications beyond shrink wrapping.

In short, their future was bigger than “shrink.” To take that next step, they needed a new name and brand identity that could expand their reach and appeal to new markets and use occasions. Check them out at www.SFTools.com

Roles:
Project Lead, Brand Naming, Product Naming, Brand Voice Design

Design credits: EightySeven
Videography & Photography: Leroy Koetz
Web Design: Jesse Rivera