Naming and branding the masters of compliance due diligence
When it comes to promoting new titles, social media promotion is so important for gaming studios, but staying FTC compliant can be difficult, and violations can get pricey.
The team at Stikler, LLC (hey, named them, too!) had a solution. Their one-stop platform helps teams of all sizes avoid compliance violations and fines by automating their monitoring and keeping up with regulatory guidelines. All they needed was a name and brand identity to help them grab some eyeballs and stand out from the crowd.
Their competitors all looked like stale, corporate IT brands. They all used the same rote and overly-technical lingo. The category was ripe for something fresh and friendly. Enter DoDilly, the face of social media due diligence done right.
Project Roles:
Naming, Brand Voice Lead, Brand Story, Website Copy, Key Messaging, and Brand Voice Guidelines.
Agency: EightySeven
We gave the brand a playful name to evoke the brand’s purpose and stand out in a stale landscape.
We put a face to the name with a mascot designed to keep an eye on things.
