Branding Seattle’s Quirkiest Croissant Bakery

With traditional backgrounds in hospitality and pastry making, founders Daniel and Serena took their passion to the next level with a Seattle bakery that put a whimsical twist on croissants. They just needed a lovable name and brand identity to help them puff out their chests, stand out from Seattle’s stuffy, old-world bakeries, and put these peculiar little pastries on the map.

Success has been sweet. Pufftown Bakehouse opened its first brick-and-mortar location at Seattle’s legendary Pike’s Place Market at the end of 2024 and has been selling out daily ever since.

Project Roles:
Brand Voice Lead, Brand Naming

Design Credits: EightySeven